Georgia’s growth through hands-on engineering at Intellidesign

Recently, we spoke with Georgia Cooke, Electronics Engineer at Intellidesign, to hear more about her experience, the projects that have shaped her growth and what she values most about being part of the team.

For Georgia, working as an engineer at Intellidesign is about more than technical problem solving. It is about being part of a team that listens, supports growth and gives people the opportunity to take real ownership of their work.

When asked what she values most about being part of the Intellidesign team, Georgia points immediately to the people around her.

“I love how supportive and passionate the whole team is,” she says. “Working together to solve problems is really good”. That sense of support has made a meaningful difference to her development as an engineer. Georgia says the team has encouraged her progression, opened up opportunities and supported her career development in a way that feels genuine and personal.

“At Intellidesign, we have a good number of female engineers. Having other women in the engineering team makes the environment feel more supportive and approachable. You feel like you belong here and that your perspective is valued.”

What stands out to her most is the flexibility and trust within the company. Compared with other places she has worked, Georgia says Intellidesign feels less rigid and more open to individual ambition.

“A lot of places are very, very rigid,” she explains. “It’s very specifically defined, like you will do A, B and C. I feel a lot more heard at Intellidesign.”

For Georgia, that means her ideas are listened to and her aspirations are taken seriously. She feels respected, valued and able to contribute beyond a narrow job description.

That trust has translated directly into her project work. Two projects stand out as favourites: the Astute products GXA1 and BushNet.

GXA1 was particularly significant because it gave Georgia the chance to step into greater responsibility. It was technically complex and allowed her to take the lead on key decisions, including defining the architecture and shaping much of the design.

“It was probably the first project where I really had more of the reins,” she says. “I took on a lot more responsibility.”

Like any challenging engineering project, it came with mistakes and setbacks. But for Georgia, those moments were just as valuable as the successes. The reward came when the team finally brought the product to life.

“It was very, very rewarding once we finally got everything working and I could hold a working product in my hands,” she says.

BushNet was rewarding in a different way. While it was not quite as technically complex as GXA1, it came with its own design challenges. The team had to work within strict mechanical and electrical interface constraints, which meant thinking creatively and sometimes designing “backwards and then forwards” to reach the right solution.

The project also had tight timelines, with a clear push to get the product into manufacturing. For Georgia, that combination of practical constraints, technical problem solving and urgency made the work memorable.

Across both projects, there is a clear theme: engineering is not just about getting everything right the first time. It is about learning through the process.

The biggest lesson Georgia has taken from her work is one that applies well beyond engineering.

“You should always celebrate your wins,” she says. “But you should also celebrate the losses and failures because they really build your skill set and experience just as equally as the wins.”

It is a perspective shaped by real project experience, technical challenges and the support of a team that gives people room to grow. For Georgia, Intellidesign is a place where engineers are trusted, heard and encouraged to keep learning, even when the path to the final product is not always straightforward.